Geo Analytics

Decision support based on data intelligence

Real and accurate information

The service is enriched with data from the MEO mobile network, which provides 4G coverage to 99.45% of the population and, at the same time, has the largest mobile market share. This gives the service greater precision by extrapolating samples with a greater volume of data for analysis.

Legal compliance

The data provided does not include any personally identifiable information, thus avoiding regulatory or legal concerns and guaranteeing compliance with the GDPR. All data sets are treated and processed so that the anonymization process is irreversible.

Proven methodology

The data is processed using Big Data Analytics, Artificial Intelligence and Machine Learning technology, without the need to install sensors or equipment.

discover Geo Analytics

Choose from ready-to-use analyses, create your own, or challenge us to create custom ones for you.

Areas of Interest and Tourism

Want to know who's visiting your territory?

What are the busiest times?

How many nights are you staying?

How many people visit a specific location?

What nationality are you?

Hospitality, Events, and Tourism

Transportation and Mobility Operators

Retail and Services

Public Administration, Municipalities and Local Authorities

Portal for service management

Indicators of tourist and visitor behavior, in the form of graphs, maps and dynamic reports.

Files and Reports

Metrics and analysis variables on the service portal, available as files (e.g. csv, pdf).

API

Provision of existing metrics and analysis variables for integration with customer systems.

Do you know that over 50% of national organizations already use Business Intelligence and business analytics tools?

Will 50% of organizations sell data and information and adopt a Data-as-a-Service concept within two years?

"Without data you are just a person with an opinion."

W. Edwards Deming, statistician, university professor, author, lecturer and consultant.

Agile decision-making

Access online market analysis with relevant information about your business and municipality and gain the agility and security you need to make more informed decisions to refine your strategies.

Greater efficiency and competitiveness

Concentrate your efforts on the time, place and target audience to ensure that your actions are more attractive and have a greater impact, while acting in a more optimized, efficient and sustainable way.

Best customer

Know the profile of those who visit you and use your services in order to anticipate needs, capture the target audience, improve the quality of the service and the customer or visitor experience.

An innovative partnership that promises to transform outdoor advertising

DREAMMEDIA is an outdoor advertising company, leader in Portugal in the Digital Out-of-Home (dOOH) segment in the Street environment.
In partnership with MEO Empresas, they have launched the DOOH programmatic platform - DREAMMEDIA ADS, which uses demographic data obtained through MEO Empresas ' Geo Analytics solution and allows advertisers to direct their campaigns to the right audiences at the right time and place.

"Adapting campaigns according to the targets impacted by a given medium, interacting with consumer profiles by offering creativity and interactivity tailored to their preferences, are all possibilities that brands now have available through DREAMMEDIA's TARGET PROFILE system."

Claudia Marques, Sales Marketing Director

How can we help?

Source: IDC

Geo Analytics Pack 30 days Location

Get access to the following information from 1 complete address or GPS coordinates of your choice:

• Workers
• Residents and visitors, national and international, who were at the point you selected in the month of your choice.
• Know your purchasing power
• What is your age and gender?
• What is its origin?
• What is the busiest day and how many visits per day.

Geo Analytics Pack 30 days Tourism

Access the following information for 1 parish or municipality of your choice:

• Residents
• Workers/regulars
• Visitors and tourists, national and international, who were in your chosen municipality in the month of your choice
• What is your nationality or district of origin?
• The length of stays, the time and day with the greatest flow, the daily and hourly trend in the number of visitors and tourists.