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Make decisions based on the profile of the people impacted by the advertising asset and the reach of that asset in relation to the target audience.

Geo Analytics - Outdoor Advertising

Decision support based on data intelligence

Understanding areas of analysis

Make more sustained decisions

In a market that is constantly adapting, knowing the behaviour patterns and mobility flows of customers, visitors or residents who frequent a given geographical area is essential to boosting business.

Real and accurate information

The service is enriched with data from the MEO mobile network, which provides 4G coverage to 99.45% of the population and, at the same time, has the largest mobile market share. This gives the service greater precision by extrapolating samples with a greater volume of data for analysis.

Legal compliance

The data provided does not include any personally identifiable information, thus avoiding regulatory or legal concerns and guaranteeing compliance with the GDPR. All data sets are treated and processed so that the anonymization process is irreversible.

Proven methodology

The data is processed using Big Data Analytics, Artificial Intelligence and Machine Learning technology, without the need to install sensors or equipment.

discover Geo Analytics

Choose from ready-to-use analyses, create your own, or challenge us to create custom ones for you.

Discover the solution for your sector

Areas of Interest and Tourism
Mobility
Outdoor Advertising

Outdoor advertising

Want to get to know your audience?


Outdoor advertising

How many people walk past an advertising display?

What is the percentage of reach among the target audience?

How has the audience changed over time?

What is the profile of the people affected?


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Examples of activities

Media agencies

Media agencies

Outdoor advertising agencies

Outdoor advertising agencies

Data always available

Portal for service management

Indicators of tourist and visitor behavior, in the form of graphs, maps and dynamic reports.

Portal for service management

Files and Reports

Metrics and analysis variables on the service portal, available as files (e.g. csv, pdf).

Files and Reports

API

Provision of existing metrics and analysis variables for integration with customer systems.

API

Did you know...

Do you know that over 50% of national organizations already use Business Intelligence and business analytics tools?

+50%

Will 50% of organizations sell data and information and adopt a Data-as-a-Service concept within two years?

50%

"Without data you are just a person with an opinion."

W. Edwards Deming, statistician, university professor, author, lecturer and consultant.


Want to learn more about Geo Analytics?

Ask us for access and find out what Geo Analytics can do for your customers, visitors or citizens. Fill in the form and we'll get back to you.

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Advantages

Agile decision-making

Access online market analysis with relevant information about your business and municipality and gain the agility and security you need to make more informed decisions to refine your strategies.

Greater efficiency and competitiveness

Concentrate your efforts on the time, place and target audience to ensure that your actions are more attractive and have a greater impact, while acting in a more optimized, efficient and sustainable way.

Best customer

Know the profile of those who visit you and use your services in order to anticipate needs, capture the target audience, improve the quality of the service and the customer or visitor experience.

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Source: IDC