Geo Analytics - Mobility

Decision support based on data intelligence

Real and accurate information

The service is enriched with data from the MEO mobile network, which provides 4G coverage to 99.45% of the population and, at the same time, has the largest mobile market share. This gives the service greater precision by extrapolating samples with a greater volume of data for analysis.

Legal compliance

The data provided does not include any personally identifiable information, thus avoiding regulatory or legal concerns and guaranteeing compliance with the GDPR. All data sets are treated and processed so that the anonymization process is irreversible.

Proven methodology

The data is processed using Big Data Analytics, Artificial Intelligence and Machine Learning technology, without the need to install sensors or equipment.

discover Geo Analytics

Opt for pre-defined Tourism, Location and Mobility analyses or challenge us to create analyses with indicators tailored to your needs.

Mobility

Do you know the movements of those who visit us?

What is the origin and final destination depending on the time or day and how long are the journeys?

Where and when are concentrations highest?

What is the characterization of the flow of people in terms of age and gender?

Public Administration, Municipalities and Local Authorities

Transport, Road Operators and Tolls

Portal for service management

Indicators of tourist and visitor behavior, in the form of graphs, maps and dynamic reports.

Files and Reports

Metrics and analysis variables on the service portal, available as files (e.g. csv, pdf).

API

Provision of existing metrics and analysis variables for integration with customer systems.

Do you know that over 50% of national organizations already use Business Intelligence and business analytics tools?

Will 50% of organizations sell data and information and adopt a Data-as-a-Service concept within two years?

"Without data you are just a person with an opinion."

W. Edwards Deming, statistician, university professor, author, lecturer and consultant.

Agile decision-making

Access online market analysis with relevant information about your business and municipality and gain the agility and security you need to make more informed decisions to refine your strategies.

Greater efficiency and competitiveness

Concentrate your efforts on the time, place and target audience to ensure that your actions are more attractive and have a greater impact, while acting in a more optimized, efficient and sustainable way.

Best customer

Know the profile of those who visit you and use your services in order to anticipate needs, capture the target audience, improve the quality of the service and the customer or visitor experience.

An innovative partnership that promises to transform outdoor advertising

DREAMMEDIA is an outdoor advertising company, leader in Portugal in the Digital Out-of-Home (dOOH) segment in the Street environment.
In partnership with MEO Empresas, they have launched the DOOH programmatic platform - DREAMMEDIA ADS, which uses demographic data obtained through MEO Empresas ' Geo Analytics solution and allows advertisers to direct their campaigns to the right audiences at the right time and place.

"Adapting campaigns according to the targets impacted by a given medium, interacting with consumer profiles by offering creativity and interactivity tailored to their preferences, are all possibilities that brands now have available through DREAMMEDIA's TARGET PROFILE system."

Claudia Marques, Sales Marketing Director

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Source: IDC