New Reality Experience

Experience the future today.

Interactive

3D

RA/RV

360º

64% of leading brands have already embraced immersive technologies to get closer to their audiences and achieve more results?

Source: Accenture 2020

70% of consumers will be more loyal to brands that provide Augmented Reality experiences?

Source: ZDNet, 2021

During the height of the COVID-19 pandemic, retailers with Augmented Reality experiences increased customer engagement by 19% and customers conversion by 90%?

Source: Retail Customer Experience, 2020

78% of consumers are in favor of sharing a brand's Augmented Reality experiences on social media?

Source: Camera IQ, 2022

59% of consumers say they are more likely to buy a product that they can visualize using Augmented Reality?

Source: Camera IQ, 2022

X-Plora Augmented Tours

Transform your spaces and routes into impactful visitor experiences

Make innovative content available in your space, according to the interests and profile of the visitor, mixing virtual content with the real world.

X-Plora Virtual Tours

Show every detail of your space and offer an immersive experience from a distance, on a PC or with Virtual Reality glasses.

Recreate your space virtually and make it available anywhere, with the possibility of interaction, gamification, e-commerce, among other experiences.

Geo-contextualization

Detect the user's location and guide them through the display, showing them content whenever and wherever they want.

Points of interactivity

Give your space interactivity for a more contextualized and didactic experience.

Augmented and mixed reality

Combine real and virtual elements, overlaying virtual content on informative text, videos, 2D or 3D animations, among others.

Personalized Storytelling

Create personalized experiences aimed at the different profiles of your visitors: adults, children, people with special needs, etc. and tell your story.

Virtual Guide and Avatar

Make your visit more impactful with a virtual guide, live, pre-recorded on video or even in avatar form. Increase attention levels and information retention, facilitating the purchasing decision.

Virtual tours

Create a digital version of your space and offer your visitors the chance to get to know your space and products in detail remotely, in augmented reality, 2D and 3D.

Intelligent Multimedia Guides (IA)

Create personalized itineraries combining Augmented Reality and Artificial Intelligence.

Immersive audio

Use binaural sound technology, 3D effects and create totally immersive sound experiences according to the profile of your visitors (language, etc.).

360º videos

The 360º player offers livre 100% livre navigation, with recorded or 3D-modeled content viewed on a smartphone or through virtual reality glasses.

Gamification and loyalty program

Create a fun and educational challenge for your visitor by having them interact with a quiz or game along the way. Challenge your visitors to earn points during their visit, which can be exchanged for offers in your store.

Wish list and online shop

Make it possible for your customers to create a wish list, add products to their cart and order or purchase products, services or merchandising at the end of their visit to your physical or virtual space.

Share social networks

Multiply the reach of experiences. Make it possible for users to share their experiences on their social networks through photos and images, which can be complemented with scenarios created for the space or augmented reality (avatars, mascots).

Advanced analytics

Get to know the performance of experiences through statistics, preferences, suggestions, etc. and make decisions more efficiently.

Smart cities and tourism

Lead visitors through the city streets and offer new experiences. Suggested routes, points of interest, activity alerts, games.

Galleries and Museums

Make the galleries, museums and interpretive centers more dynamic by triggering content and games along the way.

Retail

Make stores more interactive by: guiding customers, alerting them to promotions and news, creating a loyalty system, taking the store to customers' homes.

C. Commercial and Transportation

Facilitate journeys in terminals and shopping centers by locating points of interest, alerting you to news and promotions and creating a loyalty system.

Industry

Turn your showrooms into remote interactive experiences and allow potential customers to find out more or buy your products.

Health

Bring healthcare institutions closer to patients by making the different services known from a distance or by improving orientation signs on the perimeter and inside buildings.

Well-being

Encourage people to go to health clubs and gyms by using gamification and involving the user in a challenge aimed at increasing interest and loyalty.

Education

Make it possible for potential students and guardians to get to know the institution and its educational offer, interacting with it remotely.

Theme parks

Offer visitors a personalized tour and provide them with unique content and moments through interaction with the attractions on site.

Events

Take events to the next level by offering unique experiences such as bringing mascots to life, gamification, prizes for the best participants, interaction through avatars/metaverse, among others.

Your exclusive spot on the web

Ensure priority network access for better performance and reliability when connecting to the internet.

Madeira Interpretive Center

Learn, in an innovative way, about the social, economic and landscape impact of banana cultivation on the development of the island of Madeira. App awarded best Digital Content Project by APOM.

National Railway Museum

Visit the Tua Valley for a unique and memorable experience.

Municipality of Maia

Visit Maia.

Madeira Theme Park

Take a historic trip around the island of Madeira.

Contemporary Art Collection

Get to know the exhibition without leaving home.

Municipality of Aveiro

Visit the city of Aveiro virtually without leaving home.

Best experience

Take full control of your customer 's or visitor's experience, making it more consistent, dynamic and immersive, in order to increase their level of satisfaction.

Innovative communication

Use a new and innovative way to communicate with your customers, with messages, help them choose products and promotions and receive their feedback in a more interactive and fun way.

Greater efficiency

Know the profile of those who visit you and evaluate their performance and interaction so that you can make faster, more informed decisions.

Unique and integrated experiences

Differentiate yourself from the competition and position yourself as an innovator by providing unique digital experiences.

Increased revenue

With a new communication channel with your customers, create your online store to make sales or add value to your business with digital loyalty systems.

Experienced team

Benefit from a team with extensive experience in creating this type of content.

How can we help?

The products and services are aimed at the business market.

Devices with AR CODE, DEPH API and ARKIT are compatible with this solution.

Municipality of Aveiro

discover Aveiro without leaving home

requirement The municipality wanted a solution that would allow people to discover the city of Aveiro through aerial images and 360º experiences. It also wanted to allow people to explore the interior of some of the city's monuments and points of tourist and cultural interest.

The solution: New Reality Experience: X-Plora Virtual Tour
Through an online virtual tour, the user can navigate over the city map and activate points of interest, where text, image, audio or video content is presented.
The site has simple and intuitive navigation, its own brand, and uses 360º videos and drone images for a more realistic overview of the city.

MEO Foundation

Need
The MEO Foundation Gallery presents temporary exhibitions of contemporary works by various Portuguese and international artists and felt the need to develop an application to support visits.

The solution: New Reality Experience: X-Plora Augmented Tour
Altice fundação's app offers personalised experiences adapted to different audiences with special needs.

It presents the works using different points of interest during the visit, inclusive content and augmented reality, making it possible to personally record the experience ("my passport").

Madeira Theme Park

An interactive and fascinating historical journey

Need As part of the theme park's redevelopment, Madeira now has a true livre ethnographic museum livre offers new content and attractions to visitors and residents alike. It was therefore essential to add an app that would take them on an interactive and engaging journey through the island's history.

The solution: New Reality Experience: X-Plora Augmented Tour
The Madeira Theme Park App takes visitors on a journey around the island of Madeira. Using their smartphone or tablet, visitors can access information on the park's various points of interest.

The application has various contents, including:

• Virtual guide to the park with Avatar, who will guide you throughout the visit and take your picture at the end
• Animations in augmented reality (for example, watching Winston Churchill talking about his stay in Madeira)
• Geo-contextualization of points of interest using GPS

Municipality of Maia

Need
Bringing technology brands into the Metaverse through immersive experiences that enable customers to engage with Altice brands and products in an innovative way.

The solution: New Reality Experience: X-Plora Augmented Tour
Creation of an Operations Center in the Metaverse that displays 3D animated products with detailed information about each one. The experience also includes a presentation room where customers can sit, chat and watch an audiovisual presentation about the brand and its services.

National Railway Museum

Visit the Tua Valley for a unique and memorable experience

Need
The Bragança Museum Center has been refurbished with the aim of recreating past memories of the region's railways, particularly the iconic Tua Line. For this reason, the Municipality of Bragança considered it extremely important to create an app that, in addition to the guided tour of the museum, would provide visitors with a truly unique and memorable experience.

The solution: New Reality Experience: X-Plora Augmented Tour
App that takes the visitor on a virtual tour of the magnificent Tua Valley, aboard a vintage carriage, offering a more contextualized perspective and adapted to different types of public, pace and context of visit. The app allows visitors to personalize their experience by selecting a language, a route guide and a wide range of options in a single application:

• Augmented reality
• 360º video
• Geo-contextualization
• Points of interactivity
• Gamification

Madeira Banana Interpretive Center

The impact of banana cultivation on the development of the island of Madeira

Need
To turn the museum center and outdoor areas into an innovative, dynamic and interactive visiting space, using immersive experiences to demonstrate the social, economic and landscape impact of banana cultivation on the development of the island of Madeira.

The solution: New Reality Experience: X-Plora Augmented Tour
The he BAM App works as a multimedia guide that allows visitors to take an interactive tour, both inside the Museum and outside the Interpretive Center, and receive georeferenced content by point of interest on the cultivation, growth and transportation of bananas.

The interactive map contains various points of interest with content:

• Animation with a virtual guide explaining each point of interest
• Viewing images or videos with descriptive text and/or audio
• Augmented reality experiences
• Gamification: collecting the "cards" of each plant found on the outdoor route
• Didactic quiz that tests visitors' knowledge of the banana growing and harvesting process.