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Cuca is MEO Empresas' Generative AI virtual assistant, designed to speed up tasks, improve customer service, and boost productivity.

Cuca, Artificial Intelligence for businesses

AI Assistant at the service of your business

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Learn about CA Seguros History
AI Assistant

AI is here to help your business

The future is now

Use a conversation platform based on Artificial Intelligence (AI), which uses human language, through text or with text converted to voice.

With Cuca and the integration of Generative AI, interaction between humans and machines is simpler. Generative AI is transforming the way companies communicate, streamlining processes and increasing efficiency.

Easy to use

Creates flows without the need for programming.


Transfer Learning

Model applied in related situations.

Multichannel and Multilingual

Designed for different types of interactions on any channel.

Easy to integrate

Possibility of integrating with external APIs.

How is AI research changing businesses, and what can we expect in the future?

AI research is redefining how companies make decisions and innovate. With the support of Generative AI, companies can achieve faster analysis, greater accuracy, and more informed decisions.

62% of organizations have decided to increase investment in Generative AI by 2025(1)

Sixty-two

25% of users between the ages of 26 and 40 interact with AI assistants every week.(2)

25%

70% of users between the ages of 13 and 44 use generative AI tools.(2)

70%

Meet Cuca, your virtual assistant

Streamline communication with your customers optimize processes. Cuca uses Generative AI to create more natural, personalized responses that are aligned with the customer context. Save time, reduce costs, and improve your customers experience.

Live Chat

Live Chat

Call steering

Call steering

CRM integration

CRM integration

Generative AI

Generative AI

Humanised

Humanised

Customisable

Customisable

Logistics and arithmetic

Logistics and arithmetic

Advanced analysis

Advanced analysis

Selfcare portal

Selfcare portal

Integration with external APIs

Integration with external APIs

Integration with Contact Centers

Integration with Contact Centers

Learning reuse

Learning reuse

With Generative AI...

Automate tasks, reduce costs, and accelerate decision-making. Generative AI also allows you to anticipate needs and continuously adapt to user behavior.

Answers to more complex, open and personalised questions

Based on information provided by users.

Answers to more complex, open and personalised questions

You can add an external data source

Website or document.

You can add an external data source

Help with tasks

Text analysis and processing, summarization and translation.

Help with tasks

Collecting important data

Communication of consumption readings (water, electricity).

Collecting important data

Answers in natural language

Close to human conversations, which leads to more pleasant interactions.

Answers in natural language

Cuca adapts to your business

See what your intelligent virtual assistant can do

Examples of applications across all types of businesses

Cross-cutting applications

  • Reporting service problems
  • Forwarding interactions to specialised agents
  • After-sales/support information
  • Providing answers to frequently asked questions
  • Publicizing campaigns and the launch of new services
  • Consultation of loyalty programmes
  • Service satisfaction questionnaire
  • Collecting complaints
Cross-cutting applications

Utilities

  • Data collection (e.g. water consumption readings)
  • Request and consult invoices
  • Selling products or services (example: e-commerce)
  • Marking installations
  • Making and changing payment methods
  • Consult and manage contract, billing and reading data
  • Simulate consumption
  • Information on the location of branches and opening hours
  • Send service notifications (e.g. disconnection)
Utilities

Health

  • Scheduling appointments
  • Clinical screening of patient symptoms
  • Search for doctors/consultancies
  • Patient monitoring (e.g. reducing readmissions)
  • Send notification of appointments, cancellations and waiting times
  • Informing the location of hospitalized users
  • Forwarding interactions to health professionals
  • Consult/request medical history and exams
  • Advice on good health and nutrition practices
  • Medication alerts
  • Request and consult invoices
  • Consult insurance information and protocols
Health

Retail

  • Check order status
  • Selling products or services online
  • Manage home deliveries or collection points
  • Suggest products based on consumption history
  • Request and consult invoices
  • Stock management
  • Making and changing payment methods
  • Inform store locations and opening hours
  • Managing returns and exchanges
  • See advantages for customers and members
Retail

Hotels and Restaurants

  • Manage reservations
  • Consult prices and specialties
  • Inform locations and opening hours
  • Booking notifications
  • Request consultation of invoices and consumption
  • Managing room service
  • Making and changing payment methods
  • Send personalized messages (e.g. welcome drink)
Hotels and Restaurants

Education

  • Consult information on courses, teachers, programmes and protocols
  • Subscription to face-to-face or e-learning courses
  • Send class cancellation and room change alerts
  • Justification and management of absences
  • Send alerts of exam and assignment dates
  • Consult grades and timetables
  • Request invoice consultation
  • Scheduling meetings
  • Managing the school card
  • Library management, book registration and consultation
  • Making and changing payment methods
  • Managing extracurricular activities
Education

Banking and Insurance

  • Open accounts
  • Requests for duplicate cards
  • Strong security/identification
  • Consult Sales and Movements
  • Confirm transfers
  • Service payments
  • Consult card benefits and conditions
  • Credit application and documentation
  • Callback scheduling
  • Selling products or services
  • Scheduling meetings
  • Information on the location of branches and opening hours
  • Send notification of account movements
Learn about CA Seguros History
Banking and Insurance

Municipalities

  • Report incidents in public spaces and facilities
  • Applications for municipal housing
  • Scheduling meetings
  • Requests for certificates, consultation and reproduction of documents
  • Consult geographical information
  • Scheduling pest control and bulky waste collection
  • Informing about the location of recycling bins
  • See places of interest: Viewpoints and gardens; Museums; Concerts and exhibitions.
  • Information on weekend activities
Municipalities
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Advantages of Generative AI

Innovation and efficiency

A point of contact with customers and users, with enormous potential, scalable and adapted to new communication habits.

Higher productivity

It doesn't require much training and is focused on the tasks for which it is configured, so its resources can be allocated to other, more strategic tasks.

Reduced time and costs

Multichannel and multilingual, allowing us to understand and respond to different requests.

Humanised

Conversation platform with Artificial Intelligence in natural language, for a more personalized and humanized experience.

CA Seguros provides innovative and efficient service

With AI Assistant, CA Seguros communicates quickly and easily with its more than 400,000 customers customers.

More info
CA Insurance

Challenge

  • Communicate quickly and effectively with customers from over 600 branches
  • Automate the process of searching for offers from customers
  • Boosting the WhatsApp channel

Results with MEO Empresas Empresas' AI Assistant

  • More efficient service with fast order processing
  • Increased employee productivity
  • Better experience and greater customer satisfaction customers
  • Virtual assistant to follow up requests from customers via WhatsApp

Learn more about Artificial Intelligence

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AI drives innovation and productivity, but it also enables faster and more sophisticated cyberattacks, requiring digital defense and resilience.

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Artificial intelligence (AI) and generative artificial intelligence (GenAI): The new worlds that are opening up

As the telecommunications markets mature, AI encounters opportunities and challenges both within and outside organisations.

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Frequently Asked Questions about Cuca AI Assistant

What is Google's AI called?

Google's Artificial Intelligence is now called Gemini.

How does Cuca, the virtual assistant, improve the Customer Care Patient Journey and Customer Experience?

Cuca plays a crucial role in improving the Customer Care Patient Journey and the Customer Experience. Thanks to its advanced Conversational AI technology, Cuca is able to resolve customers queries and problems quickly and efficiently, considerably reducing waiting times and increasing customer satisfaction. In addition, Cuca can adapt to customers' individual preferences, offering personalized responses and recommending relevant solutions. Its integration as a digital and voice assistant allows customers to interact with it in a comfortable and intuitive way, further contributing to improving the user experience. In short, Cuca raises the quality of customer service, making the customer journey smoother and more enjoyable.

What is Cuca and how does it differ from other virtual agents and personal assistants?

Cuca is an advanced conversational AI platform developed by MEO Empresas to provide support and assistance to its customers. It stands out from other virtual agents and personal assistants due to its ability to understand context and interact naturally, providing a customer experience. While many virtual agents have limitations in understanding natural language, Cuca is powered by LLMs (Large Language Models), allowing it to accurately understand and respond to a wide variety of queries and commands. Thus, Cuca stands out as an exemplary personal assistant, offering a customer experience through its contextual understanding and natural interactions.

What makes generative AI so special?

Here's what generative AI does: It creates new content, such as text, images, and videos, based on patterns in existing data. It learns complex structures by analyzing large data sets to understand the relationships between data.

What is generative artificial intelligence?

Generative artificial intelligence (generative AI) is a type of AI that can create new content and ideas, including conversations, stories, images, videos, and music.

What types of AI are there?

Types of Artificial Intelligence (AI) can be classified by their capacity (Limited/Narrow, General, and Superintelligence) or functionality (Reactive, Limited Memory, Theory of Mind, and Self-Aware), with Limited AI (such as Siri/Alexa) and Generative AI being the most common today, while General AI (AGI) and Self-Aware AI are theoretical and future, aiming to replicate or surpass human intelligence.

Classification by Capability (Hierarchy)

Limited or Narrow AI (ANI - Artificial Narrow Intelligence): focused on specific tasks, such as voice recognition, games (chess), or recommendations, which is the AI we use today. 

Artificial General Intelligence (AGI): with human cognitive capacity, able to learn and apply knowledge in various tasks, still theoretical. 

Artificial Superintelligence (ASI): an AI that exceeds human intelligence in all aspects, being a futuristic concept. 


Functional Classification (by Arend Hintze)

Reactive Machines: have no memory, only react to stimuli (e.g., IBM's Deep Blue). 

Limited Memory: use past experiences to make decisions (e.g., autonomous vehicles).

Theory of Mind: capable of forming representations about the world and other agents (still in development, focus on emotions). 

Self-aware: The final stage, with awareness of oneself and one's own emotions (purely theoretical). 


Other Relevant Types

Generative AI: creates new content (text, images, code) using models such as LLMs (Large Language Models).
Emotional AI: focused on recognizing and responding to human emotions, part of the theory of mind.  In summary, while Limited AI (ANI) dominates the present, the search is for General AI (AGI) and, in the future, Superintelligence (ASI), with Generative AI currently being a key functional technology.

What is artificial intelligence and how does it work?

Artificial Intelligence (AI) is the ability of machines to simulate human skills such as reasoning, learning, and problem solving, functioning through algorithms that analyze large volumes of data to recognize patterns, learn from them, and make decisions or perform actions, such as in virtual assistants or autonomous cars, using techniques such as machine learning and deep learning. 

What is an Artificial Intelligence virtual assistant?

A Virtual Assistant with Artificial Intelligence (AI) is a conversational tool that can answer questions from customers in a personalised way. Artificial intelligence uses different techniques to communicate in a more natural way. 

An intelligent virtual assistant combines machine learning, deep learning, natural language understanding and processing, sentiment analysis and, more recently, generative models to create a conversational tool that can offer a good experience to customer, answering questions effectively and making intelligent suggestions as needed. 

How does Cuca, theMEO Empresas AI Assistant, work?

Cuca isMEO Empresas conversational AIMEO Empresas by the BOTSchool by ALabs platform. It allows people with no experience in TV Guide to easily TV Guide automated conversations, with a simple interface and no need to write code, making it ideal for companies that want to use AI in customer service. It works across different communication channels and is easy to implement in a variety of situations. 
It also offers integration with interactive voice systems (IVR), which makes it ideal for international companies, and is available in Portuguese, English, French, Spanish and German, among others.

Through Artificial Intelligence (AI), Cuca learns from past interactions and can predict what users want in the future, creating a personalised experience. In addition, Cuca can be easily integrated with other technologies, such as calendars and e-mails. 


Artificial Intelligence is changing virtual assistants, making them more intelligent, personal and integrated.

How does Cuca, MEO Empresas Empresas' virtual assistant, work?

Cuca is MEO Empresas conversational AI MEO Empresas by the BOTSchool by ALabs platform. It allows people with no experience in TV Guide to easily TV Guide automated conversations, with a simple interface and no need to write code, making it ideal for companies that want to use AI in customer service. It works across different communication channels and is easy to implement in a variety of situations.

In addition, it offers integration with interactive voice response (IVR) systems, making it ideal for international companies, and is available in Portuguese, English, French, Spanish, and German, among other languages.

Through Artificial Intelligence (AI), Cuca learns from past interactions and can predict what users want in the future, creating a personalized experience. In addition, Cuca can be easily integrated with other technologies, such as calendars and emails.

Artificial Intelligence is changing virtual assistants, making them smarter, more personal, and more integrated.

How can we help?

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How can we help?

The products and services are aimed at the business market.

Sources:

(1)CapGemini, 2025

(2)Salesforce, 2025