Smart Marketing Pack

Whatever your business sector might be:

• Send your menus by email to receive orders;
• Communicate your home delivery times by text;
• Capture new customers by promoting your services on social networks;
• Track visits to your website and know what customer has not finalised the order.

Keep in touch with customers

Acquire, communicate and retain customers simply, automatically and through the right channel.

Simple to use

With a few clicks, turn on the sales machine that automatically sends Smarttext, Email, Push Notifications and Facebook communications.

Help from the experts

Offer of a Digital Marketing consultancy session with an expert, plus technical support always included.

Security and GDPR

With the Smart Marketing Pack, your databases will be protected and, following good marketing practices, you will comply with the GDPR.

90% of text are read within 3 minutes?⁽¹⁾

66% of the people who received text made a purchase?⁽¹⁾

€1,085 is the average value of digital commerce transactions per user expected by the end of 2021?⁽¹⁾

Join now online

Email Marketing / Newsletters

Create and send Email Marketing campaigns to promote your business:

• Ready-to-use content editing tools and professional templates;
• Segment your contacts by list, origin, etc;
• Automate mailings for holidays, birthdays, new content, etc.
• Send automatic messages: registration, purchase, cart abandonment, etc.

text / Smart text

• Send personalised text/Smart text with a link to your website;
• Program the automatic sending of text, on birthdays, based on the last purchase, etc..;
• Access reports to find out who opened your campaigns? How many times? Where and when? Etc.

Push notifications

Send Web and Mobile Push Notifications:

• Activate notifications on your website or app in just a few clicks, with full design customization;
• Send updates and important news or new content to the blog (RSS);
• Deliver messages even when the screen is locked or as soon as the subscriber opens their web browser.

Forms and Landing Pages

Create fully customizable pop-up forms and landing pages without needing a designer or knowledge of TV Guide:

• Possibility of creating drag&drop sites with ready-made responsive templates in various formats (pop-up, HTML, etc.);
• Segmentation of contacts by list, origin, etc..;
• Integration with hundreds of software programmes for convenient database synchronisation.

Social networks

Be more efficient in managing your brand's social media:

• Promote your newsletters directly on your Facebook page and get more visibility;
• Keep track of who has shared your newsletter on Facebook and reward your most loyal followers;
• Integrate with Facebook Lead Ads, Instant Articles, Audiences, etc.

Maintain and conquer customers

Create acquisition forms, satisfaction questionnaires or landing pages for your website, or pop-ups to acquire contacts offline.

Increase the volume of online sales

Sending text to customers who have not completed their online purchase, with a discount for the product they are interested in.

Make customers loyal 

Program the automatic sending of text messages to reward customers and recover old ones.

Choose your plan

The plan that fits your business needs.

Communicating with members is now easy

"Everything is very intuitive and easy to use. We can access detailed reports .... which allows us to evaluate our mailings. There are also other features ... that we're going to explore, such as sending text, communicating on social networks and creating forms and landing pages."

Inês Vaz Pinto, Communications Manager at CIP

The CDSC is closer to its members

"... with the Smart Marketing Pack solution we now communicate with our members on a daily basis... we use email for messages from the President... and send newsletters with club news, campaigns... text for paying dues.

Pedro Rego, GDSC Marketing Director

MEO Empresas and E-Goi offer you the marketing automation tool most used by the biggest companies.

What is Marketing Automation?

Marketing automation is a digital marketing strategy that seeks to use tools to automate relationship processes with potential consumers. In other words, the focus is on sending online materials in a segmented way.

Next, the idea is to analyse the results of each mailing and, consequently, manage the relationship with consumers.

The same work is also done with customers, in order to optimize after-sales and thus provide pleasant experiences and new sales.

Advantages of Marketing Automation

Marketing automation brings numerous advantages to the company and makes it possible to increase turnover and profits, as well as improving consumer retention and reducing the cost of acquiring customers. 

Its benefits include:

• Nutrition of immature leads;
• A more productive sales team;
• personalised content;
• More productive work;
• Sales team receives prepared leads;
• Shorter sales cycle;
• More efficient funnel;
• Multichannel communication, among others.

Multichannel text and messages not consumed in the month

In the Basic Plan, unconsumed Multichannel text and Messages will be lost and will not be carried over to the following month.

The same applies to text add-ons and multichannel messages. If they are not used up, they are not carried over to the following month.

Applicable rules

• If you have subscribed to an add-on, the respective out-of-plan price applies instead of the base plan's out-of-plan price.
• Add-ons when you sign up for the initial solution will keep you loyal during the retention period the base solution; 
• In the event of downgrading add-ons, it will not be possible to reduce the plafond contracted at the time of joining; 
• Add-ons subscribed to after the date on which the initial solution was subscribed to do not retention period the loyalty of the add-ons during the retention period the base solution; 
• International text are available on all plans, with and without add-ons. International text will be billed on a per-unit basis, with a value of €0.20.

Access Guide

Login to the platform will be made via the email address provided at the time of signing up, which must have MEO ID associated with it. See the Access Guide.

The Smart marketing pack solution offers 1 hour of training in Digital Marketing Consulting (via Webconference), so that you get the most out of the solution.

How can we help?

The products and services are intended for the business market. To the prices shown is added the value of VAT at the legal rate in force.

⁽¹⁾Sources: E-Goi; ACI Worldwide, 2020

notes

In the Basic Plan, unconsumed Multichannel text and Messages are not carried over to the following month.

If you have subscribed to an add-on, the respective out-of-plan price applies instead of the base plan's out-of-plan price.

Includes 1 hour of training in Digital Marketing Consultancy so that you get the most out of the solution.

Add-on text Nationals

Unused text are not carried over to the following month.

The extra-plafond price applies depending on the add-on subscribed to.

Joining the text Nacionais add-on at the start of the Smart Marketing Pack subscription implies that the add-on will be linked until the end of the selected contract period.

Multichannel Messaging Add-on (Email and Push Notifications)

Unused multichannel messages are not carried over to the following month.

The extra-plafond price applies depending on the add-on subscribed to.

Subscribing to the Multichannel Messaging add-on at the start of the Smart Marketing Pack subscription implies that the add-on will be linked until the end of the selected contract period.

text International

text International is available on all plans, with and without add-ons.

International text will be invoiced on a per-unit basis and will cost 0.20€.

What is Marketing Automation?

Marketing automation is a digital marketing strategy that seeks to use tools to automate relationship processes with potential consumers. In other words, the focus is on sending online materials in a segmented way.

Next, the idea is to analyse the results of each mailing and, consequently, manage the relationship with consumers.

The same work is also done with customers, in order to optimize after-sales and thus provide pleasant experiences and new sales.

What are the advantages of Marketing Automation?

Marketing automation brings numerous advantages to the company and makes it possible to increase turnover and profits, as well as improving consumer retention and reducing the cost of acquiring customers.

• Nutrition of immature leads;
• A more productive sales team;
• personalised content;
• More productive work;
• Sales team receives prepared leads;
• Shorter sales cycle;
• More efficient funnel;
• Multichannel communication, among others.