Owner of a network of mono-brand stores for brands such as Skechers, Geox, Superdry and Dainese, the LVL Group "currently has more than 60 stores and more than 400 employees in Portugal and Spain", says the director, Luís Mota. Priding himself on leading a "very strong group, which has been growing very significantly", he draws attention to the more than 55 million euros that LVL Group earned in 2022.
Despite having started the new year with some misgivings about the evolution of the business, Luís Mota believes that the first two months of 2023 are "exceeding expectations" for the company, which is currently forecasting "growth of 3% per year". According to him, the main driving force behind the expansion is the "very significant investment" that the group has been making in the Spanish market, where it is present with the Skechers brand.
"Before the start of the pandemic, we had about a third of our business in Spain, and today the neighboring country already channels more than 50% of our business and more than 50% of the jobs created," says Luís Mota, who notes, however, that the bet is not new. "Since the LVL Group was created 19 years ago, we have believed that we should diversify the risk of our activity, representing more than one brand in more than one market."
For the director, more recently, this "diversity of brands and, above all, of markets" has also allowed the company to "successfully face the limitations imposed by the pandemic and emerge from this period as a strong and capitalized company".
After all, explains Luís Mota, the group is "expanding its business in Spain and shrinking it in Portugal", due to what he believes is "a more favorable environment for companies" on the other side of the border. "In the Spanish market there is effective support for companies, while in the Portuguese market we are faced with
a harsh environment for private enterprise.
This difference allows us to Pay as you goubstantially higher wages and have a more profitable business in Spain than in Portugal," he explains.
Looking to the future, although it doesn't foresee the scenario "changing significantly" in our country any time soon, the LVL Group reiterates its desire to "continue expanding the business" both in Portugal and abroad and also praises Altice's contribution as a technological partner in supporting the LVL Group's business.
company.