With around 300 traditional small businesses in the country, Meo Empresas is challenging all those who pass by the brand's stores to get to know and shop at the small businesses near each store.
This is a personalised campaign, using georeferencing, with messages "that match the neighborhood, street, village or city in which they will be displayed," the press release states.
The campaign is therefore present in the digital windows and posters of Meo stores, where directions are given to products and establishments in each area, and on the website, with the showing of short films focused on promoting local products and services.
With creative by Dentsu, this is the brand's first campaign to be launched after the rebranding that was presented in May this year.
Bearing in mind that micro-enterprises still account for 96% of the total Portuguese business fabric, says Meo, citing data from Pordata, "promoting them, in this Local Christmas, is promoting an economy, but also a national identity and culture," it says in a press release.
Based on the fact that the Christmas season is also associated with a general increase in consumption levels among the Portuguese, Meo Empresas' objective is to recover, in every purchase, the spirit of community and warmth, symbols of Christmas celebration," it adds.