MEO once again proved that it is the market leader by taking first place in the list of the top 10 Telecommunications and Media brands in OnStrategy's "Brand Reputation" study. Leading the ranking, the Altice Portugal brand had the best reputation in Portugal, with a score of 77.7.
In addition to MEO, other Altice Portugal brands were also recognised in the same category. SAPO, with a score of 71.9, proved to be a popular choice among consumers. The Altice brand, with a score of 63.6, also stood out in the study as a trusted brand. Not forgetting MOCHE, which is also in the TOP 10 with a score of 61.8.
Congratulations MEO, SAPO, Altice and MOCHE!
"Brand Reputation." The study is based on the consolidated year 2023, in accordance with the ISO20671 (strategy and strength assessment) and ISO10668 (financial assessment) standards. It consolidates information on the emotional dimension of reputation (Relevance, Consideration, Trust, Admiration, Purchase Intention, Preference, Recommendation and Defense).
The results of the Altice Portugal brands show our company's commitment to providing quality services and meeting the needs of its customers customers. With a diverse range of recognised brands, Altice Portugal continues to consolidate its position as a leading company in the sector in Portugal.
Find out more about the
OnStrategy study.
Text: Meghanne Barros