MEO Empresas has teamed up with X-Plora and the municipality of Ribeira Grande to create, with the support of streaming platform Netflix, a New Reality Experience solution that will guide users of the app through the scenarios in which the Portuguese TV show "Rabo de Peixe" takes place.
"It's a very important project for us as it reflects MEO Empresas 's strategy in the tourism area and consolidates this long-standing alliance between our technology, innovation and the content that matters most to people," said Nuno Nunes, Chief Sales Officer for Altice Portugal's B2B segment.
"Television has taken Rabo de Peixe across borders. Now, this route gives visitors the chance to experience the story that millions of people have viewn on screen", he added.
From the 'América' video store, to the Porto Formoso fishing port, to the home of the protagonist, Eduardo Melo, while waiting for the promised second season of 'Rabo de Peixe', the millions of viewers who watched TV show will be able to visit the Azorean town via mobile phone. Points of interest include:
- Rua do Pires and the VideoClube América,
- Rabo de Peixe Fishing Port,
- Rua da Lapinha (formerly Avenida de Rabo de Peixe),
- Rua de São Paulo Football Field,
- Santa Bárbara Beach, Largo dos Cabouqueiros,
- Eduardo's house,
- Monte Verde Beach,
- Church of Our Lady of Grace,
- Porto Formoso fishing port,
- Fenais da Ajuda lighthouse.
This digital itinerary offers visitors and local people the chance to take a guided tour of the municipality of Ribeira Grande, enriched with additional information, such as videos and images, in Portuguese and English, when users are at the georeferenced locations.
To access this digital roadmap, users just need to follow a few simple steps:
- Access the App Store (for devices Apple) or the Play Store (for devices Android);
- Download the "VizitAR" application;
- Use a QR Code.
The involvement of MEO Empresas in this initiative continues Altice's commitment to developing technologies that viewk to meet people in their most memorable moments, such as a vacation to the Azores.
With this innovative solution, MEO Empresas and X-Plora are helping to promote Ribeira Grande's tourism and heritage, offering a unique experience that combines technology and culture.
In addition, it reinforces MEO Empresas 's historic alliance with this Autonomous Region - favoring the improvement of services provided to the population - and it is also an objective here to contribute to leveraging the local economy of the fishing village of Rabo de Peixe.
Text: Meghanne Barros